The Ultimate Guide to Black Friday & Cyber Week

It’s happening, y’all. The best sales of the year are here earlier than ever. You need a good strategy when navigating all the sales. Plus, a plan for budgeting your money is important! Today, I’m sharing the ultimate guide to Black Friday & Cyber Week sales. This page will be your go to source for all the best sales, & what I think is best to buy during the biggest holiday sales of the year. I’d recommend bookmarking it or saving it so you can easily reference it throughout the next week or so! I will update it regularly, so it’s worth checking back to get more information on all the best sales.

Sharing a roundup of our holiday home decor with photos of what we have around our home & links to easily shop everything in one place.

The Ultimate Guide to Black Friday & Cyber Week

I think we need to come up with a new term because it’s hard to know when Black Friday stops & when Cyber Monday or now, Cyber Week begins. There are so many retailers that do sales for both that it can be confusing. Sales start early (Pre-Black Friday Sales) & may get extended a few days (Cyber Week instead of Cyber Monday), so I really just call it holiday sales. Black Friday & Cyber Week are great no matter what you call them, so know that the terms are basically interchangeable at this point & all that matters is that you’re going to save big time!

Retailer Sales + Picks

Below I’ve rounded up my top picks by retailer from some of my favorite sites. I hand selected all of these items based on what I have on my ‘wish list’ or already own & what I thought would make great gifts for others. Just click on any of the images & you’ll be taken straight to that product’s page to shop.


40% off site wide + an additional 15% off select styles


TONS of great mark downs in all categories

American Eagle

40% off + free ship

Ann Taylor

50% off  everything + free ship with code: CYBER


30% off everything



Bauble Bar

30% off everything with code BB30 + $10 Pisa bracelets.

Colleen Rothschild

30% off regular priced items with code: CM2020 + tons of exclusive deals.

Dolce Vita

30% site wide with code: THANKFUL30


50% off everything + free ship.


TONS of designer markdowns including bags & shoes

Free People

Take an additional 40% off sale.



Kendra Scott

30% off site wide + 120+ styles for $30.


50% off your purchase with code: CYBER.


TONS of best sellers on sale


40% off your purchase with code: THXINTERNET

Marc Fisher

30% off site wide with code: CYBER30

Nasty Gal

60% off site wide


TONS of designer deals


Up to 50% off + + an extra 25% off clearance. 


Up to 50% off some of my go to products


20% off $200 with code: CYBER20

They have so many good jeans, shoes, & bags on sale!


Markdowns in every category


40% off with code: OMG

Urban Outfitters

$10 off $50+, $50 off $150+, $75 off $200+

Vince Camuto

50% off with code: CYBER50

Most Wanted Items

  • Samsung The Frame TV We have 2 (65 inch & 75 inch) & I am obsessed. See my full review here. I’ll never buy a normal TV again. It looks like art when it’s off & works like a normal TV when it’s on. Use their art or upload your own!
  • GHD Curling Iron & Straightener: I got the curling iron during Amazon Prime Day & just ordered the straightener. Heats up in 20 seconds & has sensors for how hot to get based on your hair. This helps it not damage it like other brands! Buy separately or as a bundle!
  • Dyson V8 Animal: This is the Dyson we have! This helps so much with pets. l use it every day. If you don’t have a cordless vacuum it is a game changer. I love all the attachments to vacuum furniture & hard to reach places. Save $150!
  • Insta Pot: So many of you have said this is a kitchen must have. We don’t have one yet, but now is the time to grab it. Save $50 on it right now.
  • Kitchen Aid: This is a must for any kitchen. It makes such a good gift! There are a few color options available & you can save $250 on this right now.
  • Gleaming Primrose Mirror: This is big 7 foot gold mirror I have in our dining room. It is one of my absolute favorite pieces! It’s so stunning. It comes in 4 size options & 3 finishes. It’s 30% off right now, which is the lowest price of the year, so I highly recommend grabbing it now if you’ve been eyeing it.

List of Sales from Where I Shop

Below is a list of sales from my favorite retailers. These are the sites i shop on regularly & am always sharing with you all! If you click on any of the links below you’ll be taken straight to that retailer’s page where you can shop.

  • Abercrombie: 40% off the entire store + an additional 15% off select styles
  • Allie + Bess: 30% off with code BLACKFRIDAY30 + my discount code is: ALOPROFILE
  • American Eagle: 40% off (including jeans) + free ship.
  • Ann Taylor: 50% off  everything + free ship with code: CYBER
  • Anthropologie: 30% off everything– clothing & home, free ship over $50 + extra 50% off all sale items.
  • ASOS: extra 20% off when you spend over $50 with code: TAKEMORE
  • Baublebar: 30% off everything with code BB30 + $10 Pisa bracelets.
  • BB Dakota: 40% off almost everything with code: CYBER40 + use code: LR20 for an additional discount or discount on items that aren’t a part of the CM sale.
  • Bloomingdales: Buy More, Save More– 20% off $100-$249, 25% off $250-$499, 30% off $500 or more.
  • CB2: Shop More, Save More– 15% off $100+, 20% off $1999+, 25% off $3999+. 
  • Colleen Rothschild: 30% off regular priced items with code: CM2020 + tons of exclusive deals.
  • Crate & Barrel: tons of deals & up to 50% off select furniture. 
  • Dolce Vita: 30% off site wide with code: THANKFUL30
  • Equilibria: Buy a holiday gift set & get one 50% off!
  • Evereve: 10% off everything
  • Express: 50% off everything + free ship.
  • Farfetch: TONS of designer markdowns including bags & shoes.
  • Free People: Take an additional 40% off sale.
  • GHD: Up to 30% off + a free gift with code: GHDxBF
  • H&M: 30% off EVERYTHING.
  • Kendra Scott: 30% off site wide + 120+ styles for $30.
  • Liquid IV: 30% off with code: ALOPROFILE
  • LOFT: 50% off your purchase with code: CYBER.
  • Lulu & Georgia: Buy More, Save More up to 30% off. 
  • Lululemon: has so many best sellers on sale!
  • Macy’s: 25% off active brands + tons of other deals.
  • Madewell: 40% off your purchase with code: THXINTERNET
  • Marc Fisher: 30% off site wide with code: CYBER30
  • Minted: 20% off holiday cards, gifts, fine art, & greeting card orders $150+ & 15% off all other orders with code: BF2020.
  • Miranda Frye: Save 10% site wide with code: ALOPROFILE always & their CM sale is 20% off with code: BFCM20
  • Nasty Gal: 60% off everything.
  • Netaporter: Up to 50% off + an extra 15% off sale items + 24 hour beauty sale. 
  • Nordstrom: Up to 50% off + + an extra 25% off clearance. 
  • Pottery Barn: 20% off + free ship over $79 with code: CYBER
  • Reformation: 30% off everything
  • Sephora: TONS of gifts on sale including tons of items 50% off & free ship.
  • Shopbop: 20% off $200+ with code: CYBER20
  • Ulta: TONS of items on sale
  • Urban Outfitters: $10 off $50+, $50 off $150+, $75 off $200+. 
  • Vince Camuto: 50% off with code: CYBER50
  • West Elm: Up to 70% off everything & free shipping over $79 with code: CYBER.

As I mentioned, keep checking back because I’ll be updating this post regularly throughout the next week with all of the best sale info, my top picks, & more! Stay tuned on Instagram stories for more sales & some giveaway opportunities & be sure to follow me in the LiketoKnow.it app for more exclusive content.

For more help with holiday shopping, be sure to check out my gift guides & my gift guide collages. I have something for everyone include gifts for the gym rat, gifts for the jetsetter, gifts for her, gifts for him, gifts for the hostess, & so much more!

I’d love to know what you are hoping to snag on sale this Black Friday/ Cyber Week! Comment below. XO


My Wishlist

  1. 11.14.18

    We don’t typically have Black Friday and Cyber Monday sales here in Hong Kong typically, so it’s nice to be able to enjoy some of these offers online! Thank you for the gift guide! 🙂

    Charmaine Ng | Architecture & Lifestyle Blog

  2. 11.22.18
    Bethany said:


  3. 11.22.18
    Bethany said:

    Most excited for shopbop!

  4. 11.22.18
    Lauren L. said:

    I’m most excited about anthro sale, bauble bar, and ulta!!

  5. 11.22.18
    Maria said:

    I’m most excited for Sephora’s sale!! Can’t get enough beauty and skincare products lately

  6. 11.22.18
    Alison said:

    Super excited for the Nordstom sale!!

  7. 11.22.18
    Ashley said:

    Trying to snag a dyson cordless vacuum.. because adulting.

  8. 11.22.18
    Meagan said:

    Excited for Ann Taylor bc I need new work clothes!!!

  9. 11.22.18
    Ashley Rome said:

    I’m so excited about ASOS sales. I’m 6’2 so whenever a brand that carries tall sizes has a sale, i’m there for it!

  10. 11.22.18
    Nicole garcia said:

    Hi Lauren!

    Love you and your style. Thanks for listing some Black Friday sales!!!! I’m most excited about the Nordstrom sale!!!!!!!


  11. 11.22.18
    Fernanda said:

    So excited for Spanx sale!!!! Just got my first pair

  12. 11.22.18
    Lauren silka said:

    Banana republic!!

  13. 11.22.18
    Nicole Garcia said:

    Hi Lauren!

    Love you and your style. I look forward to seeing your posts everyday because you not only are gorgeous and stylish, but also very inspiring with your career, dedication to the gym, and a second job with your blog and insta. You go girl!!
    Thanks for putting together this Black Friday post! Love the choices you picked out too (secretly hoping that Givenchy sweatshirt will go on sale!)

    I’m most exited about the Nordstrom Sale!!!!!

    Nicole ❤️

  14. 11.22.18
    Stacy said:

    So many! Shopbop, j crew and I’ve had my eye on a BB Dakota jacket for a while!

  15. 11.22.18
    Chrissy said:

    Ooh the shopbob sale is killer!!

  16. 11.22.18
    Gabby Munoz said:

    I am most excited about Nordstrom’s Black Friday sales!

    Thanks a ton for a great gift guide! I will be shopping thru your links!!!

  17. 11.22.18
    Lauren H said:

    I am living for Anthropologie home decor for the holidays – especially candles!!!

    • 11.23.18
      Lauren said:

      Congrats Lauren H! You won the gift card giveaway!! Please e-mail me- Lauren@aloprofile.com or DM me on Instagram to claim! XO

  18. 11.22.18
    Lisa said:

    So excited about the Nordstrom sale since I missed the annual 🙁

  19. 11.22.18
    Hannah said:

    I can’t decide if I am more excited for the Bauble Bar sale or the Nordstrom sale! I get almost all of my clothes from Nordstrom but BaubleBar has such cute jewelry. ❤️

  20. 11.22.18
    Karissa said:

    So many sales! It’s hard to hit them all but I’ve got Anthropologie on my bookmark

  21. 11.22.18
    Brittany Brown said:

    I’m most excited for Nordstrom but I’ll also be shopping Express, Sephora and Abercrombie. I can never turn down a sale Happy Thanksgiving

  22. 11.22.18
    Rachel said:

    I’m most excited for the J. Crew sale!! New winter coat

  23. 11.22.18
    Sara Nichols said:

    I’m most excited for the Nordstrom and Amazon sales. You can basically get a gift for everyone at either of those stores!!

  24. 11.23.18
    Stephanie said:

    In desperate need of fall clothes!! Shopbop dale I’m coming for you!! ‍♀️

  25. 11.23.18
    Stephanie said:

    In desperate need of fall & winter clothes!! Shopbop dale I’m coming for you!! ‍♀️

  26. 11.23.18
    Vianey said:

    Most excited about the Shopbop and 7 for man kind sale!!!!

  27. 11.26.18
    Grace said:

    Looove all the designer discounts!

  28. 11.26.18
    Alyssa said:

    Most excited for Jcrew! My favorite coffee order is an iced caramel macchiato.

  29. 11.26.18
    Lauren L said:

    PSL or pike with half and half and stevia!

  30. 11.26.18
    Danielle said:

    Iced green tea latte! Not coffee… but it’s my favorite!

  31. 11.26.18
    Nicole garcia said:

    Favorite drink right now is grande chestnut praline latte! Sometimes with extra whip!!!

  32. 11.29.19
    Lisa said:

    Haven’t bought myself anything yet but excited about Ulta! I NEED new mascara badly haha

  33. 11.29.19
    Lauren said:

    I’m most excited for Shopbop sale!

  34. 11.29.19
    Ariel said:

    I need to get that candle from anthropology and the tan coat! Love them.

  35. 11.29.19
    Dedra said:

    Love everything but have my eye on the snake print boots and large mirror!

  36. 11.29.19
    Allyson said:

    I have my eye on the anthro mirror!! So beautiful! Love all of the deals you posted! Thanks!!

  37. 11.29.19
    Cindy said:

    Spanx for sure

  38. 11.29.19
    Britney said:

    Apple Watch band

  39. 11.29.19
    Jessica T said:

    Nordstrom free people sale

  40. 11.29.19
    Veronica said:

    I have my eye on the Dyson vacuum!

  41. 11.29.19
    Kim said:

    I am so excited to buy Steve Madden boots and all your loft items from your try on!!!

  42. 11.29.19
    Nainika R said:

    I’ve been most excited about the Abercrombie I’ve heard SO many good things about their jeans!!

  43. 11.29.19
    Thuy said:

    I adore that suede moto jacket!!

  44. 11.29.19
    Kristine said:

    Anthro mirror!

  45. 11.29.19
    Kelly said:

    Yay!!! I’ve been wanting a slip pillow case/eye mask!!

  46. 11.29.19
    Rose said:

    Snagged the nest outdoor camera! Would also like the cordless dyson or roomba!

  47. 11.29.19
    Rose said:

    Snagged nest outdoor camera. Would like dyson also!

  48. 11.30.19
    Renee Lindberg said:

    I have my eye on the back massager!

  49. 11.30.19
    Bekah said:

    I’ve been watching that Roomba on sale and may need to get one this year

  50. 11.30.19
    Sami Stevenson said:

    Would love to get those Anthropologie mirrors!

  51. 11.30.19
    Lindsey said:

    The anthropologie mirrors!!

  52. 11.30.19
    Jordan said:

    First Black Friday I have truly done. Got a lot of my Christmas presents out of the way! Wallet, apron, watch, vest, shoes! All the things!!!

  53. 11.30.19
    Kelly said:

    I love your home goods sales and posts!

  54. 11.30.19
    Laurel said:

    I am so excited for all the Tula skincare gift sets!! I’ve had my eye on them for so long!

  55. 11.30.19
    Rachel Pratt said:

    I’m most excited about the 2 pairs of fuzzy slippers I ordered!!! I also ordered a couple different colors of the sheets you posted. I’m most likely going to get the curling iron and travel makeup case too
    Thanks for your great posts!!!

  56. 11.30.19
    Chelsea said:

    I’m excited about the Nordstrom sale and Kendra Scott! Thanks for the Black Friday guide!!

  57. 11.30.19
    Chelsea W said:

    I’m most excited for the Nordstrom sale and Kendra Scott! Thank you for the Black Friday guide!!

  58. 11.30.19
    Miyan said:

    I bought so many sweaters through you, I love your style & appreciate you sharing great finds & deals all the time!

  59. 11.30.19
    Rebecka said:

    I really didn’t have my eye on anything this year personally, but my husband and I own a very adorable husky who sheds like crazy so needless to say we were excited to get the new shark vacuum to clean up all her hair and so that I don’t have to vacuum every day. It will do it for me!

  60. 11.30.19
    Courtney said:

    The neck massager! I’ve had my eye on it! Thanks for all of your posts!

  61. 11.30.19
    Chelsea said:

    Really wanting that frame TV now!
    Thanks for the gift guide and helping me check things off of my list.

    Happy holidays to you!

  62. 11.30.19
    Jenna G said:

    We bought a TV from amazon and I got a few free people sweaters and madewell jeans from the Nordstrom sale! Your gift guides have been SO helpful this year!

  63. 11.30.19
    Mariel said:

    Such a great gift guide and list of deals!! I’m still wanting a new phone and still eyeing on a Rebecca Minkoff purse.

  64. 11.30.19
    Janelle said:

    I bought entirely too much from Glossier yesterday, but justified it because this is literally the only time they ever have a sale!!

  65. 11.30.19
    Virginia said:

    Anthropologie mirror!

  66. 11.30.19
    Emily said:

    Def watching the iRobot (hello two cats) and the Dyson hair dryer ‍♀️

  67. 11.30.19
    Chloie said:

    Loved the West Elm sale, ordered some Nordstrom goodies, and of course, Express!

  68. 11.30.19
    Taylor said:

    I bought a nespresso vertuo bundle!

  69. 11.30.19
    Taylor said:

    I love all of you amazon finds. I asked for the Anthropologie mirrors

  70. 11.30.19
    Christina said:

    Some Topshop sale items at Nordis, and my fav high waist denim at Jcrew! Love your content you are my favorite .

  71. 11.30.19
    Debbie said:

    I’ve bought a ton of capri blues candles and ugg slippers for my man

  72. 11.30.19
    Lauren said:

    I just bought the garmin vivomove watch . Been wanting it for sooooo long and finally splurged. I’ve had my eye on your gold mirror also. Maybe next years splurge worthy item.

  73. 11.30.19
    Megan said:

    I bought a pair of Levi jeans from Nordstrom! So excited for them to come in! Thanks for sharing.

  74. 11.30.19
    Megan said:

    I bought some Abercrombie jeans!

  75. 11.30.19
    Hang said:

    I’ve been looking at the barefoot dreams blankets!! but also been looking at those too!!!

  76. 11.30.19
    Stephanie said:

    The nespresso I’ve been eying for my mother’s Christmas gift for SO long!!!

  77. 11.30.19
    Caitlin Farmer said:

    I have my eye on the instapot for my mom 🙂

  78. 11.30.19
    Leah said:

    I’ve had my eye on several things! Sorel boots, a Victoria Emerson stack or a Julie Vos stack, and Tory Burch boots!

  79. 11.30.19
    Ava Mora said:

    A coat from Abercrombie

  80. 11.30.19
    Paige said:

    I got the Furbo dog camera!

  81. 11.30.19
    Jen said:

    Any of the tech stuff! Really anything, the cross slippers, beauty anything! Love it all!

  82. 11.30.19
    Brooke said:

    Enjoying browsing! Looking for cute black boots!

  83. 11.30.19
    Natalie said:

    I’m looking forward to the Ann Taylor sale because my work wardrobe needs a major refresh. I’m also excited for Amazon and slip silk pillow case.

    Also you roundups and gift guides are so good. They are such a great resource so thank you for that!

Comments are closed.


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